With this, you will know that the call was generated from one of your marketing displays. When you receive a phone call from the rented number it will get redirect to your desired phone line. What you will do here is rent a number from the provider and place that number on your marketing displays. The fifth way to track your offline marketing campaign is by using a call tracking service provider such as CallDynamics and Delacon. Renting numbers from call tracking providers Completed a webinar with 500 attendees.ĥ.Some example of when you would use annotations are: Did we have an increase in sales or quotes from our website or trade show?. Was there any increase in website traffic after our TV ad?.From there you will get insights into questions such as: What this annotation does is that it puts a note on the date when you started your marketing campaign. In Google Analytics, you can create an annotation/note. Of course, this isn’t 100% accurate but it definitely gives a good indication of how popular a movie is going to be before it releases. Force Awakens got 2,000,000 page views after 2 months of running its marketing campaign.Rogue One got 1,000,000 page views after 2 months of running its marketing campaign.They can also compare this to their other movies such as Star Wars VII. From there they can gauge the level of interest for the movie before it releases. When Lucas Films was promoting Star Wars: Rogue One, they created a landing page just for the Rogue One movie ( ). The difference between creating a new website and a new landing page to track your result is a landing page is an existing page on your website that you create specifically for that marketing campaign. Now when a prospect scans your QR code from your brochures or from one of your business cards, you will know where they came from. The above URL might look complicated but the only difference between them is the bold text after “utm_campaign=”. Both QR codes will send them to two different URLs as shown below: What you can do here is create 2 QR codes, one for your brochure and the second for your business cards. So let’s say you want to start promoting your business via brochures and business cards. My favorite URL builder is the URL Builder for GA by Raven and QR code builder is Kaywa QR Code. What you need to do here is create a custom URL for each QR code with a URL builder. What this does is when a prospect scans the QR code, they will be sent to your site where you can track where they came from. The second way to track your offline marketing results is via QR codes. From there they can gauge how big the movie is going to be based on this number.Īnother thing, they can do is track which country gets the most visits to their website which will most likely determine the success of the movie in each country. Any visitors who visited are people who viewed the trailer. If you realize this is what most film studios are doing in their movie trailers.įor e.g: In the trailer of the 2016 Batman v Superman movie, they had a link to their website at the end of it. Basically, you create a new website and any visitors who visited the website were people who viewed your ad. The first way to track your offline marketing campaign is via a new website.
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